The scorecards I've made are based on this video. Every score is just my own opinion, which varies from pretty informed to not at all.
I took the attributes he describes for a great startup, then added my own "terrible", "bad", and "good" values. The checkmark is for what value I think applies to this idea. Metrics explained:
- Popular: How many people have this problem.
- Growing: Annual growth rate of the problem.
- Urgent: How soon this problem needs to be fixed.
- Expensive: The annual cost of this problem.
- Mandatory: How much this problem needs solving.
- Frequent: How often this problem occurs.
These are the insight metrics from the video. For each metric, I'm scoring what I think the likelihood that my solution will have each of these unfair advantages.
- Founders 1 in 10: Am I one of only 10 people in the world that can solve this problem?
- Market 20%/year: Is the market growing 20%/year?
- Product: Is the product 10x better than the competition?
- Acquisition: Can I get user acquisition cost down to $0?
- Monopoly: As the company grows, does it get stronger?
- Won't have: This advantage is very unlikely/impossible to happen.
- Can have: This advantage could maybe occur.
- Have: I already have this advantage.